Our Story

Launched in 2021 by Mona Mourad and Dania Sakka, Karma On The Rocks creates garments that move seamlessly from home to beyond, bringing a sense of occasion and artistry into everyday moments.

Each collection is defined by a print, where colour and pattern are layered and composed into a distinct visual language. Inspired by architecture, art and botanical forms, the design approach balances the ease and expression of 1970s Palm Springs with Japanese principles of purpose, discipline and a sense of the natural.

Design and craftsmanship are closely interlinked. Dania develops prints from initial reference through to their final form, while Mona oversees the making of the garments, from fabric sourcing through to production at our in-house atelier.

Karma On The Rocks is stocked in a selection of boutiques and department stores globally.

Karma On The Rocks was formed through a long-standing friendship between its founders. Early years were spent between the Far East, the Mediterranean and Europe, shaped by family businesses in textile manufacturing. From a young age, Mona and Dania were introduced to the craft, developing an understanding of materials, making and the rhythm of the workshop.

Mona began her career in London in 1998 as a fashion agent, sourcing fabrics for clients including Joseph and Façonnable, building long-standing relationships across mills and workshops.

In 2010, Mona acquired and developed an atelier in India, specialising in embroidery, stitching and hand finishing. The atelier continues to support the brand alongside a wider network of clients.

"I have spent my life around fabric and the people who make it, Dania has spent hers understanding beauty, form and how things should feel. When we brought those two things together, Karma On The Rocks was born."

Mona Mourad

Dania’s background is shaped by art and design. Raised in Japan, she developed an early sensitivity to form, composition and detail.

She later studied Art History in Paris and began her career at Christie’s in London, before moving into interior design. Fashion followed as a natural progression, offering a more immediate expression of colour, pattern and material.